SYLLABUS OF MBA FIRST YEAR SECOND SEMESTER MBA – 205: RESEARCH METHODOLOGY & SPSS MBA 211: Research Methodology and SPSS – LAB

Module – I:

Nature and Scope of Business Research, Identification of Research problem, Research objective, Type of Business Research, Research Process, Research Designs: Exploratory, Descriptive, Experimental and Observational, Planning and formulation of Research Projects, Preparation of questionnaire and schedules, Measurement problem and scaling techniques. Collection of data: Primary and Secondary data, Purpose of research application, Type of research reports, Structure of Research report, Report writing and Presentation. SPSS and Report Presentation: Use of Statistical package for social sciences.

Module – II

Sampling: Probabilistic and Non-probabilistic sampling. Methods of drawing samples: Lottery methods and using random number table, Sampling Vs. complete enumeration, Sampling and Non sampling errors, Concept of different sampling methods: Simple random Sampling, Stratified random sampling, Cluster sampling, Multistage sampling.

Module – III

Data analysis: Editing, Coding, transformation of data, Basic data analysis, setting of hypothesis, hypothesis testing, Cluster and Factor analysis (Concept only). Hypothesis: Null hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors, Sampling distribution and Standard errors, Test of Significance: Small sample tests: t and F tests, Large sample test: Z test, Chi-Square tests: Goodness of fit and test of association. Non-parametric tests: Sign test, Wilcoxon signed rank test, Run test, Man-

Whitney U test, Randomness test; Analysis of Variance: One way and two-way Classifications.

CASE ANALYSIS COMPULSORY

Recommended Books:

1.    Business Research Methods, Cooper, Schindler, TMH

2.    Management Research Methodology,  Krishnaswamy, Sir Kumar, Pearson

3.    Research Methodology, C. R. Kothari, Newage Publication

4.    Research Methodology, Zeikmund, Cengage

5.    Research Methodology, Paneer Selvam, PHI

6.    Research Methodology, Prasanta Sarangi, Taxmann

7.    A Text Book of Research Methodology, AKPC Swain, Kalyani

8.    SPSS for Windows, Step; George and Mallery, Pearson

Data Analysis with SPSS, Carver and Nash, Cengage.

MBA 211: Research Methodology and SPSS – LAB

Assignment-1

Learning the Basics of SPSS

Assignment-2

Looking at Frequency Distributions and Descriptive Statistics.

Assignment-3

Presenting Data in Graphic Form.

Assignment-4

Testing Research Hypotheses for Two Independent Samples.

Assignment-5

Testing Research Hypotheses about Two Related Sampled.

Assignment-6

Comparing Independent Samples with One-way ANOVA.

Assignment-7

Comparing related Samples with One-way ANOVA

Assignment-8

Measuring the Simple Relationship between Two Variables

Assignment-9

Describing the Linear Relationship between Two Variables

Assignment-10

Assessing the Association between Two Categorical Variables.

Assingment-11

Entering Data using Programs other than SPSS.

Recommended Books:

1)      Ready, Set, Go! A Student Guide to SPSS, Thomas Pavkov, Kent Pierce, TMH.

2)      SPSS for Windows step by step, George and Mallery, Pearson